ART AND CULTURE FOR ATTRACTIVE TERRITORIES: CHINESE PARTICIPATION IN THE KIP PAVILION AT EXPO 2015

Xi Fang

Abstract


During the six-months of  Milan Expo 2015 around the central theme “Feeding the Planet: Energy for Life”, the participating institutions and organizations put sustainability at the centre of their programmes and increased the awareness of citizens about the main themes developed. In the KIP Pavilion, participants from various continents and different sectors expressed their ideas and presented their efforts for the realization of “attractive territories”, among which China had an important presence beingthe main contributor to the construction of the Pavilion and organizingvarious exhibitions. Chinese participants - including public institutions, the private sector, associations, universities and research centres - displayed different cultural aspects of this ancient civilization and explored sustainable development solutions and practices in enhancing and promoting territorial resources. From art to agriculture, from technological advances to political innovations, Chinese participants contributed to enriching the activities of the Pavilion and to establishing a wider integrated network for the future.

Art, vehicle of knowledge and bearer of cultural heritage, is an essential factor of sustainable development. Five millennia of history and culture endow modern Chinese society with an incredibly abundant artistic patrimony: that’s why numerous Chinese partners of the KIP Pavilion chose “Arts” as the keyword of their presence at Expo and used art and beauty to articulate the theme of the Pavilion – Attractive Territories for a Sustainable World. Events and exhibitions on Agri-Culture - the basis of people’s livelihood -, innovation and green economy were realized in order to present a different China, one that cares about innovation and a harmonious and sustainable development. Integrated territorial development including social inclusion andthe promotion of traditional knowhow were showcased through various initiatives organizedby associations, societies and the Chinese community in Milan. The Pavilion of the KIP International School was a stage where Chinese participants showcased their precious cultural and artistic heritage, a meeting place where they had the opportunity to dialogue with other experiences that are seeking similar goalsand a starting point, where new possibilities have opened up their doors.

Since Expo, many Chinese actors, including universities, institutions, associations and the private sector, continue to work in different ways in collaboration with the KIP International School and other experiences that emerged from the Pavilion for the realization of a sustainable and harmonious world: from education to social welfare, from art to the production and consumption of food. The building of attractive territories continues everywhere.


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